Welcome to our About Us page! Discover here the heart and soul behind Rianrix!

Once a little boy, born and grown up in a little suburb of Berlin, I was gifted with grandparents who had this true passion travelling the world. Nothing was really too far for them - whether it was seeing the breathtaking Pyramids of Giza, a Safari in Africa or visiting wildlife in Australia. If travel to Mars had been offered at that time, I am sure they would have gone for that, too.

After every return they had more stories to tell and stunning pictures to show, they really made an effort to make us part of their journey. And what was most exciting for me as a kid, they always brought these souvenirs along paired with a little wisdom. One souvenir from their travel to
Down Under was this beautifully shaped boomerang with enchanting carvings, these tools that return once thrown, I remember it as it was yesterday. And they said in German:

“Egal wie weit du dich in die weite Welt hinaus wagst, dein Herz wird immer zu seinen Wurzeln zurück finden!”

"No matter how far one roams, the heart will always find its way back to its roots."

They probably knew all these travel stories fuelled my desire to explore the world myself and experience life beyond the familiar horizon one day. They were proven right.

Maybe it was coincidence, maybe the boomerang stuck in my head, I settled down in Australia years later, started life far away from home. Besides my day-to-day job as engineer solving client issues, I was really up to start something on the side. Grown up in the vibrant chaos of a big city with the anonymity of the crowded streets, I felt there is this inner desire of people to find their unique style, the desire for individualism. The idea of Rianrix was born – a man’s fashion accessories brand for people yearning to embrace individualism.

While crafting the brand logo I knew nothing could really beat the boomerang, the perfect blend of its country of origin Australia, the expression of masculinity – boomerang a hunting tool - and this reminder that no matter how far you throw the boomerang into the world, or in a wider sense, no matter where you take your style into the world, the heart will always find its way back to its roots.

With this in mind I would like to express my true appreciation to you for considering Rianrix Accessories. We are here to provide you quality products that make you smile, products you take into your hand and say that looks good, that feels good, this is what I imagined and better. And, if there is anything on your mind you would like to share, please don’t hesitate to reach out!

Kind regards,

Florian – Founder of Rianrix

If you have wondered what's the meaning of Rianrix, it's a very valid question we would like to shed some light into!
The company name "Rianrix" is the composition of the last sylables of the founders first and last name Florian Hinrichs. You might spot right away that "richs" is not equal to "rix", that's right, well spotted! For simplification purposes and for the sake of making it easier to pronounce, we decided to transform the "chs" into simply "x".