Welcome to our About Us page! Discover here the heart and soul behind Rianrix!

Somewhere in a quiet suburb of Berlin, a little boy grew up listening to stories of adventure, discovery, and distant lands. That boy was me. My grandparents were fearless travelers - never daunted by distance, whether it was the pyramids of Egypt, safaris in Africa, or the wild landscapes of Australia. If a ticket to Mars had been available back then, I’m certain they would’ve been first in line.

Each time they returned, they brought back more than just stories and photographs. They brought pieces of the world - souvenirs, wisdom, and lessons wrapped in adventure. But one gift stood out the most: a beautifully carved boomerang from Australia. I remember the moment as if it were yesterday. They handed it to me and said in German:

“Egal wie weit du dich in die weite Welt hinaus wagst, dein Herz wird immer zu seinen Wurzeln zurückfinden.”

"No matter how far you roam, the heart will always find its way back to its roots."

I didn’t know it then, but those words—and that boomerang - would shape my journey in ways I never imagined.

From a Childhood Gift to a Brand with Purpose

Years later, life took me far from home. I found myself in Australia, the very place that once seemed like a distant dream. By day, I worked as an engineer, solving problems and building solutions. But there was always something more I wanted to create—something personal, something with meaning.

Growing up in the vibrant chaos of a big city, I had seen how people longed for more than just fashion. They craved individuality - something that wasn’t just worn, but felt. And so, Rianrix was born - a men’s accessories brand for those who dare to stand out, embrace their unique style, and carry their stories with them.

Why the Double Boomerang?

When designing the brand logo, I knew nothing could represent Rianrix better than the boomerang - a symbol of strength, masculinity, and resilience. A tool that always returns to its origin, just like our style, our memories, and the things that truly define us.

At Rianrix, every bracelet is more than an accessory. It’s a statement of individuality, a connection to your journey, and a reminder that no matter where life takes you, your heart will always know its way home.

Welcome to Rianrix

I truly appreciate you being here. Every piece we create is designed to look good, feel good, and exceed your expectations. If you ever have any thoughts, questions, or stories to share, I’d love to hear from you.

Wear your story. Carry your journey.

Welcome to Rianrix!

If you’ve ever wondered about the meaning behind Rianrix, you’re not alone! And we’re more than happy to shed some light on it.

The name Rianrix is a reflection of something deeply personal - it’s a blend of the last syllables of my name, Florian Hinrichs. You might notice that "richs" doesn’t quite match "rix"—good eye! That was a deliberate choice.

For simplicity, strength, and a bold, memorable sound, we transformed "chs" into a sleek, powerful "x" - giving birth to Rianrix.

It’s a name that carries my roots, my journey, and now, through our bracelets, it becomes a part of yours.